Diemazz

WHRL
City of license	Albany, New York
Broadcast area	Primary: Capital District, Upper Hudson Valley Secondary: Mid-Hudson Region, Lower Adirondack Region, Berkshires
Branding	Channel 103.1
Slogan	Albany's New Rock Alternative
Frequency	103.1 MHz
First air date	1966
Format	Modern Rock
ERP	6,000 watts
Class	A
Callsign meaning	WHiRL (original station name)
Owner	Clear Channel Communications
Sister stations	WGY, WRVE, WHRL, WPYX, WTRY-FM, WKKF
Website	www.channel1031.com

WHRL (Channel 103.1) is a Modern Rock radio station licensed to Albany, New York that broadcasts at 103.1 FM; the station broadcasts 24 hours a day at 6 kilowatts ERP from a non-directional transmitter in North Greenbush, New York located near U.S. Route 4. The station is currently owned by Clear Channel Communications, and serves the New York's Capital District and surrounding areas, including the upper Hudson Valley. The station's signal can be heard as far away as Hudson and Catskill to the south, Pittsfield and North Adams to the east, Warrensburg, NY to the north, and Amsterdam and Cobleskill to the west.

The station is notable in that it is one of the few commercial FM radio stations in the Capital Region to have never changed its call letters.

History

WHRL signed on in 1966 with an easy listening format under the moniker Whirl. The easy listening format lasted in some form or another for much of the next two decades, evolving to a soft Adult Contemporary approach in 1987. In 1988, the station flipped to a New Age/Jazz format, and became known as "Easy 103.1" and "The Breeze". By 1993, the station had morphed into a more main stream "Smooth Jazz" type of format, that had become common at that time.

After Clear Channel purchased the station in 1999, WHRL's future became cloudy and rumors of a format change circulated. The smooth jazz format eventually gave way to the station's current format, modern rock Channel 103.1, on October 2, 1999 two weeks after sister station WQBK-FM flipped from modern rock to active rock. Today, the station plays many alternative, punk, goth, emo, and metal bands and artists from about 1990 to the present, including Evanescence, Paramore, Korn, Linkin Park, Slipknot, and Atreyu.

Early in the Channel 103.1 days, the station's slogan was "Albany's New Music Alternative", but the station later switched its slogan to "Albany's New Rock Alternative".

In 2005, WHRL upgraded to IBOC digital radio alongside the rest of Clear Channel's Albany stations. On August 17, 2006, WHRL began airing an HD2 channel with a "Classic Alternative" format. Coincidentally, sister station WTRY-FM operates a smooth jazz format on their HD2 channel.

Contests

Many contests are hosted on the station, ranging from giving away DVDs or music ("Win It Before You Can Buy It" every Monday), to giving away tickets to major shows, or small ones hosted near the station. One of the most recent ones was given to one person, drawn randomly from many who qualified and won small prizes from qualifying, where the person and a guest got to ride on Disturbed's tour bus for five Ozzfest shows, including one in the band's home town. Another was for Tool tickets, where te caller needed to identify a hardware item by the sound it gives.

Station trivia

• The station's call letters were an anagram of the initials of the station's original owner, Robert L. Hill.
• The station was an original affiliate of the Montreal Expos radio network.

Logos

WHRL's first logo as Channel 103.1, 1999-2002

WHRL's second Channel 103.1 logo from 2002-2005

External links

• Streaming Online
• Query the FCC's FM station database for WHRL

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