WLVV videos and info

The oldest radio station in Mobile, WODX first broadcast from the Battle House Hotel in downtown Mobile on February 7, 1930.^[5] Owned by W.O. Pape's Pape Broadcasting Company, the station changed its call sign to WALA in 1933.^[6]^[7] The book Alabama's First Broadcast Stations by Harry Butler says the calls WALA once stood for "We Are Loyal Alabamians".^[8]

January 1953 saw the launch of co-owned NBC-affiliated television station WALA-TV (channel 10) in Mobile and the start of a new era for the AM radio station.^[9] A shift by the Pape family in January 1956 saw WALA transferred to a new company called Pape Television Company.^[10]

The country era

In 1963 the ownership of the radio and television stations was split and the AM station's callsign was changed to WUNI. The callsign was intended to sound out the phrase "You and I".^[11] The re-christened radio station was acquired by a new company called WUNI Inc. on December 3, 1964.^[12] It was with this ownership change that WUNI became the first full-time country music radio station in Mobile.^[11] The station was sold again, this time to the similarly-named Radio Station WUNI Inc. on August 1, 1976.^[13]

In October 1983, Radio Station WUNI, Inc., agreed to sell the station to country music legend Mel Tillis through his Tillis Communications, Inc.^[14] The deal was approved by the FCC on December 2, 1983.^[15] Tillis had the Federal Communications Commission assign new call letters WMML on January 3, 1984.^[1] As with sister station KMML in Amarillo, Texas, the new callsign stood for "M-M-Mel Tillis" as a play on Mel's famous stutter.^[11]^[14] WMML continued to air the country music format it had adopted back in 1964.^[11]

Rap and religion

Tillis exited the radio business in 1985 and WMML was sold to Bridgeway Communications, Inc.^[14] Bridgeway changed the format to urban-oriented rap music which did well in the ratings but proved a tough sell to area advertisers.^[11] In December 1989, station owner Bridgeway Communications, Inc., faced financial difficulties and the license for this station was involuntarily transferred to Bridgeway Communications, Inc., Debtor-In-Possession. The transfer was approved by the FCC on December 11, 1989.^[16] In January 1990, Bridgeway Communications, Inc., Debtor-In-Possession gained approval to sell this station to Lonnie M. Tillis. The deal was approved by the FCC on April 2, 1990, and the transaction was consummated on May 30, 1990.^[17]

In March 1991, Lonnie M. Tillis made a deal to sell WMML to Albert L. Crain. The deal was approved by the FCC on April 26, 1991, and the transaction was consummated on June 17, 1991.^[18] The new owner had the FCC change the station's legal callsign to WLVV on June 28, 1991.^[1] The station aired religious programming branded as "Love Radio".^[11]

On February 19, 1997, station owner Albert L. Crain died and on April 21, 1997, Joy Crain Johns applied to the FCC to have the license legally transferred to the Estate of Albert L. Crain. The transfer was approved by the FCC on May 5, 1997, and the transaction was completed on May 9, 1997.^[19]

WLVV today

In February 1999, the Estate of Albert L. Crain reached an agreement to sell this station to WLVV, Inc., for a reported sale price of $263,750.^[2] The deal was approved by the FCC on April 14, 1999, and the transaction was consummated on June 23, 1999.^[20] The station now airs a black Gospel music format.^[11] The station's transmitter site and broadcast tower were severely damaged by Hurricane Katrina and has been operating under a series of special temporary authorities since September 2005 while repairs and new construction bring WLVV back to regular licensed operation.

References

^ ^a ^b ^c "Call Sign History". FCC Media Bureau CDBS Public Access Database.
^ ^a ^b "Changing Hands - 3/22/1999", Broadcasting & Cable (March 22, 1999).
^ "Station Information Profile". Arbitron.
^ "CSRN to broadcast SWAC championship", Black Athlete Sports Network (December 11, 2008).
^ McLaurin, Melton Alonza (1981). Mobile, the Life and Times of a Great Southern City: An Illustrated History. Windsor Publications. p. 119. "On February 7, 1930, WODX, Mobile's first radio station, signed on the air."
^ "Directory of Standard Broadcasting Stations of the United States". 1944 Broadcasting-Telecasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.. 1944. p. 74.
^ Radex Radio Index. The Radex Press Inc.. January 1934. http://books.google.com/books?ei=OIVgSZj6KaaGzgTrjYnVBQ&id=ZDg1AAAAMAAJ&dq=WODX+WALA+Mobile&q=WALA+&pgis=1#search_anchor.
^ Butler, Harry D.. Alabama's First Radio Stations, 1920-1960. Alabama Broadcasters Association.
^ "Today in NBC History (Part 2)". History Orb.
^ "Directory of AM and FM Radio stations in the U.S.". 1965 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.. 1965. p. B-6.
^ ^a ^b ^c ^d ^e ^f ^g "AM Technical Profile: WLVV". Alabama Broadcast Media Page. Retrieved on January 4, 2009.
^ "Directory of AM and FM Radio stations in the U.S.". 1967 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.. 1967. p. B-6.
^ "Directory of Radio Stations in the United States and Canada". Broadcasting Yearbook 1979. Washington, D.C.: Broadcasting Publications, Inc.. 1979. p. C-6.
^ ^a ^b ^c "News and Stories: The Mel Tillis Story". AM 1070 The Ranch. Retrieved on January 4, 2009.
^ "Application Search Details (BAL-19831017EN)". FCC Media Bureau (December 2, 1983).
^ "Application Search Details (BAL-19891129EA)". FCC Media Bureau (December 11, 1989).
^ "Application Search Details (BAL-19891228EC)". FCC Media Bureau (May 30, 1990).
^ "Application Search Details (BAL-19910311EF)". FCC Media Bureau (June 17, 1991).
^ "Application Search Details (BAL-19970421GI)". FCC Media Bureau (May 9, 1997).
^ "Application Search Details (BAPL-19990216GH)". FCC Media Bureau (June 23, 1999).

Diemazz

Contents

Programming

History

The beginning

The country era

Rap and religion

WLVV today

References

External links