It was originally a country music station, with the call letters WLKC, before taking the current call letters as an oldies station with the on-air name "WOTT (pronounced "watt") Fun Oldies." After dropping the oldies format and nickname, the station took a classic rock format as "Real Rock 100.7." In early 2007, the station began experimenting with guest DJs and announced that the station would be undergoing some changes. The station reinvented itself, somewhat, rebranding itself as "Rock 100.7"