WPRR (1680 AM) is a talkradio station licensed to Ada, Michigan, USA, serving the Grand Rapids area. The station is currently owned by Goodrich Radio.[1]
History
WDSS logo, through 2008
The station went on the air as WBHD on 1998-09-04. On 1998-10-15, the station changed its call sign to WJNZ flipping to an Urban Contemporary format as "1680 Jamz" giving Grand Rapids its first 24-hour Urban station at the time, the call letters and format are now on AM 1140. On June 16, 2003, the station changed the call letters to the current ones of WDSS and placed the Radio Disney format on the frequency. On August 20, 2008, the station's call sign changed to its current calls, WPRR. [2]
On August 7, 2008, WDSS discontinued the Radio Disney format, switching to a continuous-loop announcement, announcing the changeover to a new "Public Reality Radio" format in September. The announcement also mentioned that the station's call sign would change over to WPRR on August 18 (the new calls actually took effect August 20).[3] According to station owner Bob Goodrich, Public Reality Radio will be a non-profit, educational endeavor, featuring "a variety of podcasts and programming." [4][5]
On September 22, 2008, "Public Reality Radio" was launched, which includes programming from the Pacifica Radio network. [6]