Diemazz

WQYK
City of license	Seffner, Florida
Broadcast area	Tampa, Florida
Branding	1010 Sports
Frequency	1010 kHz
First air date	early 1960s (as WINQ)
Format	Sports talk
Power	50,000 watts (day) 5,000 watts (night)
Class	B
Facility ID	28629
Transmitter Coordinates	27°59′25″N 82°15′06″W / 27.99028, -82.25167
Former callsigns	WINQ (?-1981) WCBF (1981-1988) WQYK (1988-2004) WBZZ (2004-2006)[1]
Affiliations	Sporting News Radio
Owner	CBS Radio (CBS Radio Inc. of Tampa)
Sister stations	WLLD, WQYK, WRBQ, WSJT, WYUU part of CBS Corp. cluster with TV station WTOG
Webcast	Listen Live
Website	1010sportsonline.com

WQYK (1010 AM, "1010 Sports)" is a radio station in the Tampa, Florida area, owned by CBS Radio. The station broadcasts at 50,000 watts during the day and 5,000 watts at night, directional towards the east and west to protect Jacksonville's WJXL by day, and New York City's WINS, Toronto's CFRB, and Calgary, Alberta's CBR at night. The station was assigned the WQYK call letters by the Federal Communications Commission on January 1, 2006.^[1]

WQYK broadcasts a sports talk radio format. The station is part of the Tampa/St. Petersburg radio market, according to Arbitron ratings.^[2]

Station history

The station signed on sometime in the early-1960s as WINQ, founded by Rex Rand, the owner of Miami's WINZ. In its early days, WINQ was a Mutual affiliate and carried a middle-of-the-road music format. In 1967, WINQ beacme the first station in Tampa Bay to offer a news-talk format, with network news and other programming from CBS Radio (who would later own this station). The station switched to a country music format in 1971, after the station was losing money on the talk programming.^[3]

In 1981, following Rand's death from a plane crash, the station was sold to different owners, who switched the format to religious programming, as WCBF ("We’re Christians By Faith"), featuring programs produced by area churches.

In 1987, the owners of WQYK-FM acquired WCBF, and relaunched it a year later as WQYK with a country format, largely as a simulcast of its FM sister.^[4] While it was largely a simulcast of the FM station, this was a return of WQYK to the AM dial, being on 1110 (now WTIS) prior to 1974.

The station has undergone many format changes since then, alternating between country and talk and sports. In 2005, the station switched to a hot talk format, as WBZZ, 1010 The Buzz, after acquiring the rights to Howard Stern's morning program. However, soon after Howard left for satellite radio in January 2006, the station switched from a hot talk format to a classic country format, and then changed back to all-sports on August 10, 2007.

The station currently carries NCAA football and NFL games via the Westwood One radio network, which is affiliated with station owner CBS Radio. It also carries coverage of the MLB's New York Yankees when the games do not conflict with Tampa Bay Rays games. Up until the 2008 NASCAR season, WQYK aired NASCAR races in the Nationwide Series, Craftsman Truck Series, and NASCAR Sprint Cup Series.

Nanci "The Fabulous Sports Babe" Donnellan is one of WQYK's most notable alumni. The station served as Donnellan's flagship during her show's run on the now-defunct Sports Fan Radio Network, from 1997 to 2001. However, since her 2007 return to fill-in work around the Tampa area, she has yet to guest host on WQYK even though she has guest hosted on rivals WHBO and WDAE.

References

External links

• WQYK 1010 Sports official website
• Query the FCC's AM station database for WQYK
• Radio Locator Information on WQYK
• Query Arbitron's AM station database for WQYK
• Digital Photography on the Radio Website

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