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WYGY (94.9 FM, "The Wolf") is a radio station broadcasting an Traditional Country format. Licensed to the suburb of Fairfield, Ohio, it serves the Cincinnati, Ohio metropolitan area. It first began broadcasting in 1962 under the call sign WFOL-FM. The station is currently owned by Bonneville International. The station switched frequencies with sister station WSWD ("The Sound") in 2008.
HistoryOriginally, the 94.9 FM frequency in the Cincinnati area was licensed to Fairfield, Ohio as WFOL-FM in 1962, airing "beautiful music". Then, it became WCNW-FM in 1965, sister to then country-formatted WCNW-AM at 1560 AM. Beautiful music returned to this frequency in the mid 1970s as WLVV-FM "Love 95." The frequency was sold off to a different owner in 1980, becoming WYYS-FM "Yes 95" with a Top 40 format, before softening to "Lite 95" at WLLT-FM in 1983. In 1988, WOFX-FM "The Fox" replaced WLLT-FM, airing classic rock, before moving the call letters and format to 92.5 FM. In 1995, WVAE-FM "The Wave" took over the 94.9 FM frequency, airing smooth jazz. WMOJIn 1999 the station switched to a Rhythmic oldies format as "Mojo 94.9 FM" with the call sign WMOJ. That format remained on 94.9 FM until 2006 when Radio One, Inc. acquired the intellectual property and call letters of the station from Cumulus Media Partners, and moved it from 94.9 FM to 100.3 FM, where the station remains. Most recently, in 2007, after a few short-lived format changes, 94.9 FM became WSWD.
WSWDOn Thursday, November 9, 2006 at 12 p.m. EST, "The Sound" began broadcasting on 94.9 FM. Although the station used the WYGY call letters for the first month that the new format was on the air, the call letters were moved to 97.3 FM where the country format previously at 94.9 FM was relocated. The WSWD call letters debuted in late November. "The Wolf" 97.3WYGY was formerly owned by Cumulus Media. It was located at 96.5 FM and branded as "The Star". From September 2 to October 31, 2006, Cumulus also simulcasted the station on WPRV 94.9 FM. The call letters and format of WYGY, as well as the frequency of 94.9, were traded to Entercom Communications in exchange for WGRR. Entercom then moved WYGY to the less powerful frequency of 97.3 FM, and rebranded the station as "The Wolf". The 96.5 FM frequency is still owned by Cumulus Media and currently broadcasts an active rock format as WFTK. Entercom/Bonneville station tradeOn January 18, 2007, Entercom announced plans to swap its entire Cincinnati radio cluster, including WSWD, together with three of its radio stations in Seattle, Washington, to Bonneville International in exchange for all three of Bonneville's FM stations in San Francisco, California and $1 million cash.[1] In May 2007, Bonneville officially took over control of the Cincinnati stations through a time brokerage agreement. On March 14, 2008, Bonneville officially closed on the stations. "The Wolf" moves to 94.9 FMOn November 7, 2008 at 11:00 a.m., WSWD and WYGY switched frequencies, returning the Country music format to the 94.9 FM frequency.[2] Logo GallerySee alsoReferences
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