The station began broadcasts in December 1996 as Jack LeDuc resurrected the WJLW call letters and its country music format one year after selling its previous home at 95.9 FM. LeDuc ran WJLW until March 1998, when he decided to sell a second time. The new owners, Cumulus Media, changed the station to "106.7 The Eagle," airing a Classic rock format. By the mid 2000's, some current rock songs would be inserted into the format, with the station billing themselves as "The Rock of Green Bay."
Major changes would occur at the station in March 2007, as Cumulus changed the call letters to WZNN and dismissed the on-air staff. "The Eagle" ended on the night of March 5 when, after an hour of music from The Eagles (ending with "Hotel California"), the station stunted[1] with construction site noise. At precisely 1:06PM the next day (March 6), WZNN relaunched as "106-7 The Zone," with Nirvana's "Smells Like Teen Spirit" and Green Day's "Holiday" being the first 2 songs played. In billing themselves as "Green Bay's only true alternative", WZNN's move was aimed to set the station apart from the traditional mainstream/classic rock stations in the area (including WAPL and WOZZ).
As of April 2007, WZNN airs the syndicated Mancow's Morning Madhouse program during morning drive time.