Diemazz

Warid Telecom International Ltd.

Type	Private
Founded	2005
Headquarters	House 34, Road 19/A, Banani, Dhaka 1213, Bangladesh
Key people	Sheikh Nahayan Mabarak Al Nahayan, Chairman Mr. Muneer Farooqui, CEO
Industry	Telecommunication
Products	Telephony, EDGE, GPRS, GSM
Website	www.waridtel.com.bd

Warid Telecom International Ltd. is a GSM-based cellular operator in Bangladesh. Warid is the sixth mobile phone carrier to enter the Bangladesh market. It is currently struggling but is trying to find a way out. It is wholly owned subsidiary of Warid Telecom International LLC which is the part of an Abu Dhabi based consortium led by His Highness Sheikh Nahayan Mabarak Al Nahayan, a Member of the Royal Family of Abu Dhabi, and the Honorable Minister of Higher Education and Scientific Research of the United Arab Emirates.

Warid officially launched their commercial services in Bangladesh on the May 10, 2007 with a GSM Mobile Cellular network covering 64 districts of the country and encompassing 70% of the mobile phone using population- the single largest launch the country has ever seen.

On July 19, 2007 Warid Telecom announced in major dailies of having achieved one million subscribers in the first of 70 days of operation.

As of September, 2008 Warid has secured 3.86 million subscribers and is ranked fourth among the six operators ^[1]

History

Warid Telecom sales and customer services and their Head Quarters at Tajwar Center in Banani, Dhaka.

In December 2005, Warid Telecom International LLC paid $50 million dollars(US) to obtain a GSM license from the BTRC and became the sixth mobile phone operator in Bangladesh.

In a press conference on August 17, 2006, Warid announced that his network would be activated two months ahead of schedule, in October, 2006. Again in October, 2006 Warid Telecom put off the launch of its cellphone services in Bangladesh until April, 2007 after its major supplier Nokia walked out on an agreement over a payment dispute.^[2]

Warid had a soft launch at the end of January 2007. It gave away complimentary subscriptions among a selected group of individuals, who's job was to make 'test calls' and the operator adjusted its network's quality based on their comments.

The official website of the company www.waridtel.com.bd, was launched on the April 30, 2007.

On the April 14, 2007 (Pohela Boishakhi day) Warid Bangladesh kicked off its advertisement campaign titled "Salam Bangladesh Salam". A few days later on the April 29, they launched their website.

On May 9, 2007, Warid in an advertisement in some daily newspaper stated that it would be launching publicly on May 10, 2007. However, no call rate nor any package details were revealed. The advertisement included an announcement for the people interested to buy Warid connections to bring the documents like ID Card, etc, to the designated franchise and customer care centres.

On October 1, 2007, Warid Telecom has expanded its network to five more districts raising total number of districts under Warid coverage to 56, says a press release. Mymensingh, Jamalpur, Sherpur, Rajbari and Narail towns are now under Warid network.

On November 10, 2007, 61 districts under Warid network coverage.

On June 10, 2008, Warid Telecom has expanded its network to Three more districts Bandarban, Khagrachhari and Rangamati. Now 64 districts under Warid network coverage.

NGN (Next Generation) Network

The network that has been deployed in Bangladesh by Warid is based on the NGN or Next-Generation Technology- a future-proof architectural system which ensures optimum utilization of frequency and enhances speed and quality of both voice and data services.

Network Technology

^[3]

Numbering Scheme

Warid Bangladesh uses the following numbering scheme:

+880 16 N₁N₂N₃N₄N₅N₆N₇N₈

Where, 880 is the ISD code for Bangladesh and is needed only in case of dialling from outside Bangladesh.

16 is the prefix for Warid Bangladesh as allocated by the government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 016 is the general prefix.

N₁N₂N₃N₄N₅N₆N₇N₈ is the subscriber number.

Products Offered

Warid provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name Zahi Post-paid, which means leader or royalty. The pre-paid segment is branded and marketed as Zem Pre-Paid.

The Zem Prepaid category is divided into four segments:^[4]

• Zem 24Hrs (startup)
• Zem 1 Sec
• Zem Fun
• Zem FnF

The Zahi Postpaid category is divided into two segments:^[5]

• Zahi
• Zahi Royal

Zahi-Post-paid and Zem Pre-paid user enjoy various value added services(VAS), such as SMS, MMS, GPRS, 64K SIM, Dual SIM product, Corporate packages for product advertising via SMS, and a host of other features. However, International Roaming is available only to Zahi (post-paid) users.

Customer Care Centers and Franchises

Warid Telecom Franchise.

Warid has ten customer care centers around the country located at key locations. These centers are directly run by Warid itself.

Customer care center at Banani.

Warid has another 120 franchises spread across Bangladesh, the largest chain of retail outlets in the country, which is further backed up by a chain of sub-franchises, affinity partners & distributors.

SIM Cards, Scratch Cards and sometimes mobile sets are sold at these outlets. Bill collection for post paid users and Zem top up for pre-paid users can also be availed at the franchises. These franchises directly appoint dealers and sub-dealers in their designated areas.

Challenges to overcome

Free up the monopolies for authorized agencies & make Warid SIM easily available for retailers in the market. To cope up with professionalism in Human Resource management in Warid Bangladesh that will help the smooth growth of the company internally & externally.

Vodafone, Etisalat line up to buy stakes in Warid

Two global cell phone giants have started negotiations with Warid Telecom to buy a 'majority' stake in its Bangladesh operations, company and telecom sector sources said Tuesday.

Britain-based Vodafone and the United Arab Emirates (UAE)'s Eitisalat began the talks with Warid's parent company Abu Dhabi Group more than a month's back as the two giants seek their presence in Bangladesh' s booming telecom market.^[6]

References

External links

• Warid Bangladesh official website
• Warid Telecom Job Site

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